- 01   INTRO

Repay Intelligent Technology

Design
Art Direction
Creative Direction
Motion
3D

Developing concept and animation for the NASDAQ building's massive displays was an exhilarating creative challenge! The client entrusted me with substantial creative freedom to interpret their brand vision, resulting in an exceptional collaborative outcome.

As a completely solo endeavor working directly with their team, this project became an incredible journey. Their trust in my creative process allowed me to leverage motion graphics and 3D techniques to authentically convey Repay's story across these prestigious large-format screens, creating maximum impact in one of the world's most visible financial environments.

- 02   PROCESS

Creative Exploration

This exploratory phase is absolutely essential - generating countless disposable concepts that serve as creative fuel rather than final products. The goal is igniting multiple creative pathways simultaneously, allowing unexpected directions to emerge organically. These throwaway iterations often reveal conceptual territories you never initially envisioned, making the process invaluable for discovering truly innovative solutions that transcend your original mental framework.

- 03   Motion

Animation Experimentation

This project provided exceptional opportunities for motion experimentation, as Repay specifically requested maximum screen coverage with dynamic movement. Considering architectural window placement and precise screen dimensions, I strategically maximized pixel animation across every available surface, creating an immersive kinetic experience that utilized the full potential of their large-format display array.