- 01   INTRO

Hi-Rez Studios SMITE Apparel

Creative Direction
Design
Art Direction
Concept Design
3D

As Creative Director at Skullz, I spearheaded the visual identity development for Hi-Rez Studios with primary focus on Smite and Smite Pro League properties. The samples here represent a fraction of our comprehensive design output.

My most significant contribution was establishing a distinctive visual language for the league's competitive teams—creating unified yet distinguishable brand systems that strengthened fan identification while elevating merchandising appeal across the entire ecosystem.

- 02   STYLE

Visual language is key.

In developing the Smite design system, I collaborated closely with Hi-Rez Studios' core team to craft visuals that authentically connected with their established fanbase. The resulting aesthetic strategically incorporated proprietary textures and team identities while employing high-contrast elements to maximize visual impact and recognition across competitive gaming environments.