- 01   INTRO

Cox Automotive NADA 2026

Creative Direction
Art Direction
Design
UI/UX

Eight brands. Hundreds of deliverables. Three months. Art direction for Cox Automotive's NADA 2026 trade show presence. LED displays, sizzle reels, product promos, and booth content-all working within established brand guidelines while maintaining campaign consistency under the "Experience More" umbrella. Partnered with PM for client feedback and handed off keyframes to animation team for final delivery.

- 02   ELBOW GREASE

Volume at Pace

Raw Illustrator boards showing a fraction of the keyframe output. Each brand required its own visual system while maintaining campaign cohesion. This is what high-volume art direction looks like before it goes to animation.

- 03   STYLE

Style Exploration

Early brand style concepts exploring how each Cox Automotive property could express the campaign visually while staying within their existing guidelines.

- 04   BEAUTY

Keyframes Across Brands

Selected frames from Autotrader, Kelley Blue Book, Xtime, VinSolutions, Dealertrack, Dealer.com, Deal Central, and vAuto.

- 05   UI/UX

Product UI for Marketing

Redesigned and simplified internal application screens for use in promotional video content. Took complex dealer-facing tools and made them visually readable at trade show scale.

- 06   GAMIFICATION

Floor Activation Concept

Self-initiated pitch for an interactive booth game. Two-player brand-matching mechanic built on Deal Builder product logic. Designed game flow and UX. Never produced, but representative of thinking beyond the brief.