- 01   INTRO

The Home Depot Audience Engine

Design
Creative Direction

When The Home Depot's marketing team partnered with Sweeney & Sons, I was assigned to develop the complete keyframe sequence for their Audience Engine commercial. The frames shown below trace the narrative arc of the spot, balancing strict adherence to The Home Depot's established brand guidelines with clear, accessible messaging that effectively communicated their innovative Audience Engine capabilities to target audiences.

- 02   CLEAN

Keyframes the Client Can Engage With

Our collaboration with The Home Depot at Sweeney & Sons follows a dynamic, client-centered approach featuring early proof presentations, strict brand guideline compliance, and comprehensive discovery sessions. This methodology ensures we fully understand their team dynamics and precisely capture the voice they need to communicate to their audiences.