- 01 INTRO

WebMD Heart Visualization

Design
Art Direction
Concept Design
3D
Texturing
Lighting

WebMD challenged conventional anatomical visualization, seeking dynamic representations of the heart, red blood cells, white blood cells, and cholesterol that transcended sterile academic presentations. The mission: abandon clinical aesthetics and make internal body systems visually compelling. Created while working in-house at The Supergroup.

- 02 IT'S ALIVE

WebGL Previews

This content was delivered as a fully interactive WebGL experience, allowing users intimate exploration of these dramatically reimagined anatomical visuals. The immersive web-based platform provided unprecedented close-up engagement with the revolutionary aesthetic, transforming traditional medical education into dynamic, personal discovery through real-time interaction and detailed examination.